Selena Gomez recently launched her new makeup line, Rare Beauty last week and best of all, she is donating 1% of the proceeds toward mental health resources.
In a statement about her new company and its mission, Selena says, “The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.” Gomez is planning on raising $100 million over the next 10 years for undeserved communities.
She continued to say, “Mental health is so connected to different things and I believe that there are a lot of people who may not understand that. Beyond giving access to so many different shades and colors, I want people to feel like they have a community to turn to and resources that are helpful to them.”