Why America’s Taste for Alcohol is Drying Up | Banyan Treatment Center

Why America’s Taste for Alcohol is Drying Up


2018’s alcohol consumption statistics show a downward trend, with alcohol consumption around the world falling 1.6% last year. 1

Rates of alcohol consumption are especially low among those in their early 20s, individuals on the cusp of Millennial and Gen Z. 2 So, why are fewer people drinking, especially young people? Our drug and alcohol detox center explores the decline in alcohol consumption.

Why Fewer People Are Drinking Alcohol

The declining alcoholism statistics show that drinking is on the decline. Younger generations are buying less alcohol than their predecessors. Millennials buy less alcohol than Baby Boomers, who bought more than Generation X. Gen Xers lead the pack in percentage of income spent on alcohol, but the overall consumption may be dwindling. 3

There are several factors contributing to the generational drinking differences. Millennials and Gen Zers are used to always being under the digital microscope, their drunken antics can be instantly shared to their entire social network, both professionally and casually. A drunk night does not simply vanish as it may have in the past, and the embarrassment post-intoxication may be relived through a digital record.

If post-drinking embarrassment has you considering alcoholism treatment but you are unsure of how to begin treatment, call 888-280-4763 to speak with our team.

Many younger Americans are ditching binge drinking for additional reasons, including a focus on wellness. The known health effects of alcohol consumption lead many people to avoid drinking altogether in pursuit of greater overall health. This has led some drink companies to market wellness drinks containing alcohol, though time will tell how successful and truthful this approach is.

Getting Treatment for Alcoholism

At Banyan Treatment Centers, we are thrilled to see the new trend of sobriety from alcohol abuse.

If you or someone you love needs help breaking free from alcohol’s grasp, we encourage you to learn more about our nationwide alcohol treatment centers. Call 888-280-4763 to learn more.


  1. CNBC - Fewer Americans are drinking alcohol—so bars and brewers are adapting
  2. Business Insider - Sales of nonalcoholic booze are on the rise — and it reveals a dark truth about social-media surveillance culture
  3. Nerdwallet - Millennials: How Much Are You Really Spending?
  4. Business Insider - Millennials are spending less money on alcohol than previous generations. Now, brands are marketing their booze as 'wellness' drinks in a desperate bid to capture the market.
Alyssa is Banyan’s Director of Digital Marketing & Technology. After overcoming her own struggles with addiction, she began working in the treatment field in 2012. She graduated from Palm Beach State College in 2016 with additional education in Salesforce University programs. A part of the Banyan team since 2016, Alyssa brings over 5 years of experience in the addiction treatment field.

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